Interactive Communication
This course
gives the participants the basic understanding of how digital challenges our
way of doing business, building brands and communicating. The student will get
insights on how digital can be used to meet new market challenges and turn them
into benefits for the modern marketer.
The course is implemented in a way that lets
you as an attendee experience services and technology commonly used in digital
media today. This will give you a more efficient digital experience by itself
and give new perspectives on new ways to collaborate with others.
Content
After completing this course you should understand how to create a digital
strategy for the online presence of a brand. You will also get to know the tactics
of interactive medias such as Twitter, Facebook etc. You will learn more about
the basic concepts and means of expression when acting on the webb. You
will be familiar with concepts as:
- Communication in a relation driven economy
- How digital solutions supports the overall communication
- New- vs. traditional media, bought vs deserved media
- Digital audiences – how to spot them
- The digital logics behind social media
- Goals and measures for online activity
- Platforms, services and technology
Course format
- 8
individual assignments offering intensive practice
-
8 one-to-one detailed feedbacks from course tutor.
-
Self study about 10 hours per week
The course
is divided into eight assignments and eight course letters. Course letters come
along with the assignment. Data is transmitted digitally and commented in the
text about a week later by the teacher. It is possible to individually adapt the guidance during the semester and it
is, therefore, possible to follow the course on an individual level.
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Graafisen muotoilun ja viestinnän englanninkielinen verkkokurssi
Berghs School of Communication järjestää englanninkielisen graafisen muotoilun ja viestinnän verkkokurssin muotoilu- ja suunnittelualasta kiinnostuneille. Kurssilla käsitellään mm. graafista viestintää, typografiaa, värejä ja muotoja, tuotemerkkejä, mainoksia, kuvia sekä uusia ja vanhoja mediamuotoja.
Kurssille osallistuminen edellyttää hyvää englannin kielen taitoa. Täyttämällä alla olevan yhteydenottopyynnön (englanniksi tai ruotsiksi) saat lisätietoa kurssista.
