Marketing in English
This course
addresses an introduction to marketing and the marketing process. The course is
divided into four parts. The course
consists of 12 subject units, each containing writing exercises and readings.
Parallel to the lectures you will write your own first marketing plan for a
company of your own choice. The course plan week by week is as follows:
Course content
The marketing process
- An introduction to marketing terms
- Useful tools
Understanding the marketplace
- The marketing environment
- Marketing information
- Consumer and business buyer behavior
Designing a marketing strategy
- Segmentation and positioning
- To describe a brand
- The product life-cycle
- Customer value
- Marketing channels
- Retailing and wholesaling
- Advertising, sales promotion and public relations
Writing a marketing plan
- Assemble the knowledge from the course into your own first version of your marketing plan.
Course format
Independent reading of course literature
Create your own marketing plan. One-to-one feedback on assignments and marketing plan
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Markkinoinnin englanninkielinen verkkokurssi
Berghs School of Communication järjestää englanninkielisen markkinoinnin verkkokurssin markkinoinnin parissa työuraansa aloitteleville. Kurssi koostuu 12 aihealueesta, joista jokainen sisältää kirjoitus- ja lukemisharjoituksia.
Kurssille osallistuminen edellyttää hyvää englannin kielen taitoa. Täyttämällä alla olevan yhteydenottopyynnön (englanniksi tai ruotsiksi) saat lisätietoa kurssista.
