Public Relations in English
Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest and plans and executes a program of action to earn public understanding and acceptance.
This course is a good base if you will work at an PR-agency with international clients and/or is a part of an international PR-network or if you work at a corporate communication department. You will learn the English PR terminology and get an overview of international PR-cases. The aim of the course is to give you the tools of PR so you will be able to a write a corporate communication plan of a company/organization of your choice.
Content
- PR-history. Definitions
- Profile/Image
- Media overview
- Journalistic writing/news angles
- Media relations/ press conferences, press releases
- Messages and Stakeholder pattern
- Crisis communication
- Employee relations/external communication/channels
- Ethics/code of conduct
Course format
Independent reading of course literature and documents at Luvit.
Create your own corporate communication plan.
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Public Relations (PR), englanninkielinen verkkokurssi
Berghs School of Communication järjestää englanninkielisen Public Relations (PR) verkkokurssin. Kurssi on hyvä lähtökohta niille, jotka haluavat työskennellä PR-toimistossa kansainvälisten asiakkaiden kanssa. Kurssilla käydään läpi englanninkieliset PR-termit ja tutustutaan kansainvälisiin PR-tapauksiin.
Kurssille osallistuminen edellyttää hyvää englannin kielen taitoa. Täyttämällä alla olevan yhteydenottopyynnön (englanniksi tai ruotsiksi) saat lisätietoa kurssista.